liwlig-tapaus-case-brand_experiences-unilever-love-beauty-and-planet-2019-1 liwlig-tapaus-case-brand_experiences-unilever-love-beauty-and-planet-2019-1

An ecological summer living room

  • Espoo
  • Finland
  • Brand Experience

The mission was to showcase Love Beauty and Planet's commitment to responsible manufacturing and reducing carbon footprint through an immersive and sustainable experience. The challenge was to create a carbon-neutral meeting point that aligned with the brand's values.

LIWLIG designed a summer living room on the festival lawn under the trees, utilizing existing natural surroundings instead of constructing an artificial garden on concrete. Recycled decorations and materials, such as lounge chairs from Helsinki's Reuse Centres, were repurposed to minimize the need for artificial structures and create an experience lounge with a small carbon footprint.

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Attendees enjoyed the garden-like oasis, featuring eco-friendly elements, interactive installations, and a shared influencer brunch for Unilever and Basso Radio. The beautifully set vegan brunch complemented the overall experience.

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Result/Impact

- Raised awareness of Love Beauty and Planet's sustainable practices - Increased engagement and positive brand perception among festival attendees - Encouraged discussions on eco-friendly living and responsible consumption

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Project team: Account Director: Reetta Sinervo Creative: Marianne Kiiski Producer: Elli Vähärautio

CONTACT US

Reetta Lehtinen

reetta.lehtinen@liwlig.fi