Innovative and mobile – just like PopSockets
- Espoo
- Finland
- Brand Experience
- Exhibitions & Spaces
- 2020
PopSockets wanted an exhibition stand that reflected the qualities of their PopGrip: innovation, vibrant colors, and easy customization. The challenge was to design a stand that could be responsibly produced, reused for multiple exhibitions, and capture the essence of the brand.
LIWLIG developed a modular exhibition stand inspired by the design language and visual identity of PopSockets. The stand consisted of interchangeable components, allowing for easy modification and reuse across different exhibitions. The use of colourful and playful modules, reminiscent of IKEA boxes, enhanced the visual appeal.
During a three-week tour, the modular stand traveled to three different exhibitions in Düsseldorf, London, and Paris. One of the highlights was the Wall of PopSockets game, hidden within one of the wall modules. This interactive game served as both a PopGrip presentation wall and an engaging activity for visitors, attracting attention and encouraging product exploration.
Result/Impact
- Successful tour of three exhibitions within a tight schedule, with another exhibition planned. - The Wall of PopSockets game generated significant visitor interest and increased engagement. - The modular stand showcased the versatility of PopSockets' products and brand identity. - "PopSockets' exhibition stand was a hit! The colorful and innovative design truly captured the essence of our brand," expressed the client.
Project team: Account Director: Jaakko Huovila Creative: Jaakko Huovila, Marianne Kiiski, Tuomas Westerlund Executive Producer: Noora Mahlamäki Producer: Mikko Suomi Production Coordinator: Sanni Viljaala
CONTACT US
Jaakko Huovila
jaakko.huovila@liwlig.fi