5/4/2023

Brand experiences in 2023

Have you ever thought about the fact that your brand does not actually compete with your fiercest competitors but with the last best brand experience of your customer. Have you already considered how your brand can best respond to the changes in consumer behavior in 2023?

On the brand experience path, the journey starts with first getting the consumer’s attention. From there, the journey continues by producing creative multisensory experiences that leave a long-lasting mark on the individual and make the brand a permanent part of that experience. The aim and end goal of any brand experience should be the customer’s continuous brand loyalty.

If you want to make the consumer interested about the brand and to stay as a customer in the future, it is crucial to recognize the upcoming trends and learn how to utilize them sooner rather than later.

We have taken a deep dive into the current trends of brand experiences and are now sharing our findings and views in an extensive trend deck. Click here and download the trend deck.

LIWLIG hired a public affairs director - as first in the event industry in Finland

4/3/2025

LIWLIG hired the event industry's first social relations director - the Nordics' leading event agency strengthens public sector cooperation and customer relationships with Maria Sahlstedt.

LIWLIG Embraces the Experience Trend and Turns It into an Opportunity for Its Clients

5/2/2025

LIWLIG brings a showroom to the Mall of Tripla shopping center, combining physical and digital customer experiences

LIWLIG Group strengthens position in Sweden by acquiring PS Occasion AB

27/11/2024

LIWLIG Group, the Nordic region’s leading event agency group, has announced its acquisition of PS Occasion, recently awarded "Agency of the Year 2024”. This strategic move reinforces LIWLIG’s position as a leader in the Nordic event industry.

The Long Game for Peace - Visit in Ukraine

20/11/2024

With the 2024 tournament and the funds gathered, we supported NGO Volunteer Hundred in arranging a mental health camp - a rehabilitation camp for the families with loss of the closest family members.

TAPAUS changes its name as part of rebranding: we are now LIWLIG!

7/11/2024

TAPAUS along with its sister companies in Sweden, Norway and Denmark are rebranding to a unified name - LIWLIG. Alongside this change, we are introducing a unique Nordic service concept.

LIWLIG - THE NORDIC EVENTS AGENCY // FINLAND - SWEDEN - NORWAY - DENMARK - GLOBAL // WE TURN MOMENTS INTO MOMENTUM

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