LIWLIG hired the event industry's first social relations director - the Nordics' leading event agency strengthens public sector cooperation and customer relationships with Maria Sahlstedt.
LIWLIG continues to strengthen its position as a pioneer in its field as it continues its growth towards Europe. This also means the need to increase dialogue with stakeholders and society. In connection with this, at the turn of the year, Maria Sahlstedt has started as the company's public affairs director.
In addition to influence and network work, Sahlstedt is also responsible for building social customer relationships. Sahlstedt has long and extensive experience as a developer and visible influencer in the event industry. Sahlstedt co-founded the Event Industry Association when the covid pandemic broke out in the spring of 2020 and served as the organization's advocacy director during the pandemic years. Before LIWLIG, she worked as an entrepreneur developing the vitality and event potential of Finnish cities.
"The understanding of the effects of the events industry on society has increased in recent years. As the largest company in the field, LIWLIG also wants to be a trailblazer and an active party in order to increase the positive influence of stakeholders and social dialogue", comments the CEO of LIWLIG Finland, Mikael Castrén.
"Our customers are the largest and most interesting companies in Finland, which we support in their impact, growth and internationalization. I am really happy to be able to work with the hardest professionals in our field and to bring this know-how even more strongly to the benefit of public and other social actors as well", says Maria Sahlstedt.
"Active interaction with the surrounding society is a natural part of the operation of a company like LIWLIG. I see that there is even a special demand for it nowadays, because the events sector has a lot of potential to strengthen Finland's economic and human well-being", Sahlstedt comments.
Additional information:
Maria Sahlstedt
Director, Public Affairs & Accounts
+358 40 147 0693
